To generate qualified leads and set appointments in the US market, with a secondary focus on Dubai.
Client Profile
1. Limited understanding of US market dynamics and business culture.
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2. Difficulty in lead generation and understanding pricing dynamics.
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3. Challenges differentiating from US-based competitors.
Solutions
Market Analysis: Conducted a comprehensive analysis of the US IT
augmentation market to identify key players, market trends, and
potential opportunities.
Pricing Strategy: Developing competitive hourly rates based on
market research and industry standards, and helping the client to
close deals and get a competitive edge
Lead Generation and Sales Qualification: Implementing a
multi-channel approach to identify potential clients and understand their unique needs. Unique qualification framework to increase meeting to signed deal conversion.
Sales Training: Equipping the sales team with knowledge on US
business culture and negotiation tactics, along with an automated CRM system
Ticket-Size Estimate: Average consulting engagement value of $1.2M with recurring quarterly reviews.
client
IT Staff Augmentation
Niche
IT Staff
Results
35% increase leads
Challenges
1. The need for a B2B sales growth partner.
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2. Building and maintaining relationships with potential customers.
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3. Ensuring a high conversion rate from leads to sales.
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4. Not enough sales opportunities in the pipeline
Solutions
Intelligence Gathering and streamlining ICP using foundational workbook: Conducted in-depth research on key prospects to understand their requirements and pain points.
Relationship Building: Developed a strategy focused on nurturing qualified opportunities, ensuring consistent communication and understanding of client needs.
Nurture Program: Implemented a responsive approach, adapting to feedback and ensuring a consistent and effective nurture program for leads.
Ticket-Size Estimate: Average software license deal value of £15K with annual renewals and support packages.
client
Software Company Acquisition strategy
Niche
Software
Results
£320k Sales Revenue